Brand design / Urban space / furniture layout
Duration of the project: Ongoing – First deliveries: April 2012

The Viaduc des arts of Paris is home to 55 exceptional skilled craftsmen located all along the vaults of the viaduct / 1.4 km from the city center.

The brand design mission consists in gathering these 55 craftsmen in the same project in order to develop the creative skills and innovation, and to create a dynamics inducing development while building upon the brand values which are linked to its history, the project itself and its economic model.