Brand design / Communications
Duration of the project: Ongoing – First deliveries: July 2014

Anyone who has practiced a team sport, placed markets or raised several children knows mutual cooperation and competition can combine.

Competition is nourished by aggressiveness and hanger / inherent feelings of the human being.

Repetition, conversations, coalitions, communities and workshops may counterbalance this destructive tendency, because the surge of good will is also embedded in our genes.

Being social animals, we must find a balance through experience; ritual and empathy allow us to define the efficient brand codes when experience combines some values and the different and convergent energies.

Ritual is to define the steps which give the brand its force and legitimacy.

Empathy is to know how to induce plural energies that will qualify and support the brand and accelerate its development.

The Espace Dali Paris permanently exhibits the largest collection of Salvador Dali's works and has included in the year exhibition program some artistic movements in synergy with the Catalan artist's energy.

The brand design and scenography mission consists in setting networks of images, traffic of information, steps and benchmarks around the brand, by creating a network of cooperation and scenarios of usage between the permanent and temporary collections and the fame of the works and the artist.